MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear TV networks have long been recognized as established television formats, relying on scheduled programming via satellite. In contrast, on-demand streaming operate on viewer-driven consumption, with Netflix, Disney+, and Apple TV+ serving as key industry players. As digital engagement shift, rivalry between conventional TV networks and online